Since the acquisition of the BGC plasterboard and fibre cement businesses by Etex, we have been working hard to create a new brand for Innova fibre cement. The new logo and vibrant corporate colours embody the spirit of innovation and change we embrace and build our business on. Change is what propels us forward. Change is our foundation. Whilst our branding reflects change, our dedication to our customers remains the same. The Innova sales and customer service teams will continue to offer ongoing commitment and exceptional service and support, and we will strive to further enhance our offerings and capabilities. This is the change you’ve been waiting for. See how Innova is helping change the industry for good, as we support every project from the small but stylish townhouse to the biggest developments in the community. Backed by Etex, a global leader in lightweight construction solutions, Innova can now deliver even greater value as part of a stronger, globally connected network. Over the next few weeks, we will incorporate the new corporate identity on all our different assets. And watch out for our Innova launch campaign coming from February 2025!

We’re thrilled to share some exciting news. Etex has successfully completed the acquisition of BGC’s plasterboard and fibre cement businesses, marking a significant expansion in the Australian and New Zealand markets.

In the realm of architecture, design and construction, the safety and integrity of buildings hold a central position. The selection of building materials is not merely a matter of aesthetics and function but is intertwined with the safety and resilience of the structures they compose. This topic has inspired a Continuing Professional Development (CPD) presentation by the Innova™ technical team, which is approved by Refuel, the Australian Institute of Architects brand for the External CPD Provider Network. Additionally, Architecture & Design have published a Whitepaper on the combustibility of building materials.

In the vibrant and ever-evolving city of Auckland, New Zealand, Emphasis Homes has made a mark with their latest residential project. Situated in one of Auckland’s trendy neighbourhoods, these two stunning townhouses exemplify modern living at its finest. What sets these homes apart are their distinctive exteriors, created using a range of Innova fibre cement products, resulting in one black and one white townhouse that have impressive curb appeal.

For over 12 years, Chancellor Construction has been making its mark in the construction industry predominantly across Auckland, New Zealand. Specialising in residential terrace townhouses, Chancellor Construction is a prominent volume builder in New Zealand, often undertaking large-scale projects in greenfield and community developments such as the SELO project where 236 townhouses are spread over 10,000 square meters of land.

In the realm of modern construction and design, fibre cement has gained significant popularity as a versatile and durable building material. Renowned for its durability, low maintenance requirements, and aesthetic appeal, fibre cement products have found their way into a myriad of projects, from residential homes to commercial buildings. However, with the plethora of options available in the market, choosing the right fibre cement product for your project can be a daunting task. In this comprehensive guide, we delve into the factors to consider when selecting fibre cement products, while also exploring the latest trends in fibre cement design and technology.